Sprecher in Media

Fun-filled summer events happening in Glendale

GLENDALE, Wis. (CBS 58) -- The city of Glendale is getting ready for a fun-filled summer! They are rolling out several large-scale events where people can enjoy everything from live music, family shows, outdoor movies, parades, fireworks, a petting zoo, and a first-ever classic car show...

Glendale is planning its fourth annual Root Beer Bash featuring a petting zoo, car show and more

The city of Glendale will celebrate its claim as the “Root Beer Capital of the Universe” when Root Beer Bash kicks off Aug. 28...

Sprecher Craft Sodas To Sponsor ARCA Menards Series Race At Milwaukee Mile

Sprecher Brewing Company, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today that Sprecher Craft Sodas will sponsor this year’s ARCA Menards Series race at The Milwaukee Mile...

Milwaukee small business owners adapt to survive the pandemic

CNBC’s Andrea Day revisits three small businesses in Milwaukee more than a year into the pandemic.

The oldest brewery in every state

Milwaukee has been a beer city for centuries thanks to brands like Miller, Pabst, and Schlitz. The craft beer side of Milwaukee, and the rest of Wisconsin, brewing came when Sprecher Brewing Co. opened in 1985....

Sprecher needs more production employees, Molson Coors backs effort to end street violence: Beer Biz MKE

Sprecher Brewing Co. has seen 50-60% growth year-over-year, and that's creating a problem, of sorts. "We are growing very fast, very rapidly. We’re having our growing pains if you will," said Sharad Chadha...

MKE Parks 2021 Traveling Beer Garden schedule announced

MILWAUKEE COUNTY, Wis. - The Traveling Beer Garden season is a go! Milwaukee County Executive David Crowley announced the 2021 schedule in a news conference Monday, April 5...

Celebrate National Beer Day with visit to Sprecher Brewing Company

GLENDALE, Wis. - Wednesday, April 7 is National Beer Day and there’s no better way to celebrate than to be at Milwaukee’s oldest craft brewery. Brian Kramp is learning about the legacy of Sprecher Brewing Company....

Video of our Glendale Brewhouse, Factory, Gift Shop, and Taproom

Check out this great video of our Glendale location! Done by a Waukesha County Technical College (WCTC) student under the supervision of Instructor Julie Loeding.

Growth drives expansion plans for Sprecher Brewing

Sprecher Brewing Co. Inc. has plans to expand locally after experiencing success with its brand nationally...

Sprecher Hired Former Sheehan/AB Exec, Gary Goldstein, as CSO; Expects 100K Bbls of NA Soda in 2021

Sprecher Brewing continues to change things up under new local ownership group, hiring industry vet Gary Goldstein as new chief sales officer. Gary most recently worked for Sheehan Companies, and prior to that, worked at AB in various sales leadership roles including VP of Natl Retail Sales. Recall, Sprecher initially hired ex-MC vet, Jim Kanter, as chief commercial officer before he left co late last yr to join a local WI-based distillery. So Gary fills that role, lookin’ to shore up its beer/hard soda biz while bolstering non-alc craft soda sales. Indeed, “Sprecher is very unique in the Craft beverage industry as their Craft Soda sales are greater than Craft Beer” (by far, we’d add), Gary shared with CBN. Led by Sprecher Craft Root Beer, its non-alc craft soda sales grew 20% last yr and “on target to surpass 100,000 barrels in 2021.” Meanwhile, Sprecher beer and FMB volume managed to hold flattish (-0.5%) at 5,800 bbls in 2020, according to WI dept of revenue stats, essentially ending multi-year slide.

Grab a Sweet Treat for your Stocking - TMJ4

This holiday fill your stockings with something sweet that everyone will love! If the North Pole is too far to go looking, then try the Sprecher Brewery right here in Glendale. Their fire-brewed sodas are the best...

Brewed with Fire: Sprecher Root Beer - OnMilwaukee

For many, Milwaukee's Sprecher Brewing is renowned as the first craft brewer in Brew City, but almost since the beginning, Randy Sprecher and his team were making delectable craft root beer, too...

Get Ready for this Year's Sprecherfest - TMJ4

During this glorious harvest time of year, when the world celebrates Oktoberfest, Sprecher will host Sprecherfest – a Drive-Thru event on Saturday, September 26th from 12 noon to 5 p.m. on...

Deff-initely Milwaukee: Let's crack open a cold 1 with Sprecher Brewing's CEO Sharad Chadha - FOX6

MILWAUKEE - He's a grad student from India who fell in love with Milwaukee. Sharad Chadha went all-in when he bought Sprecher Brewing back in January, becoming the President and CEO...

Be A Part of the World's Largest Root Beer Float Drive-Thru! - TMJ4

Want to be a part of tasty history? The Guinness World Record Book? Now is your chance! Sprecher Brewery wants to create the worlds largest root beer float drive-thru, and you're invited...

Sprecher Brewing Co. gives away root beer floats - WISN6

The floats were free, but customers were encouraged to give an online donation to Feeding America Eastern Wisconsin.

WATCH: Sprecher gives away thousands of root beer floats to set world record - OnMilwaukee

In honor of National Root Beer Float Day, Sprecher Brewery, 701 W. Glendale Ave., hosts The Great Sprecher Root Beer Floatilla today from noon until 8 p.m. Drive through with us...