Explore mocktails at Sprecher's Dry January Mocktail Tasting

There's nothing like a Wisconsin old fashioned. But how about a Wisconsin old fashioned mocktail?...

A 12oz can of Pineapple X-Press from Sprecher Brewery

Sprecher Brewery Rolls Out New Beer Can Packaging and Brand Refresh

Year-round and seasonal beers such as Black Bavarian, Special Amber and Abbey Triple now packaged in cans with elegantly redesigned classic Sprecher Brewery griffin logo...


Sprecher transitions beer to cans: Beer Biz MKE

Sprecher Brewing Co. will convert its beer portfolio from bottles to cans...


Midwesterners Can't Get Enough Of This Lime-Flavored Soda

If you grew up or currently reside in the Midwest – especially in Chicago or its surrounding suburbs – chances are you've cracked open a bottle of Green River soda at some point in your lifetime.


Barrels of Excitement: Sprecher Brewing's investors drinking in firm's growth

Despite a pandemic, two years of new ownership brought growth at Glendale-based Sprecher Brewing Co. For CEO Sharad Chadha and his team, it's just the beginning of expanding the business.

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CEO of Sprecher Brewing, Sharad Chadha: Over A Pint Marketing Podcast

If you have spent any time in southeastern Wisconsin, you know the brand Sprecher Brewing. It’s the OG of the craft brewing market. Now, the brand has a new CEO and a new direction. And in this special episode of Over A Pint we get the chance to connect with Sharad Chadha...

Two beers toasting with holiday sweaters

Sprecher brews up plan to become national craft beverage company

Sharad Chadha, Chief Executive Officer and President, at Sprecher Brewing Co. at 701 W. Glendale Ave., Glendale, photographed in the brew house....


Beginning in January Sprecher beer will only be available in cans

Well, beer drinkers, the time has come to bid a fond farewell to the classic brown Sprecher beer bottle...


Sprecher in Media: WBC Collection

Sprecher has been making waves across the country with its acquisition of WBC in Chicago. Click here for the full collection of the places where we've gotten coverage...

The Sprecher Beer Garden

Touring Wisconsin's Craft Breweries

While the mega-breweries that once made Wisconsin famous have largely disappeared, they’ve been replaced by innovative craft brewers who’ve put the state squarely back in the center of the beer universe...

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Sprecher Brewing acquires six craft soda brands to expand portfolio

Glendale-based craft beverage producer Sprecher Brewing Co. acquired six brands from WIT Beverage Co., which will drive the company's growth plans across the U.S...

Soda Group Photo Perspective

Sprecher Eyes National Growth With Purchase of Craft Soda Brands

Sprecher Brewing Co. is boosting its position in the craft soda business with a key acquisition that is expected to fuel major nationwide expansion plans...


Sprecher acquires classic Chicago soda brands, including Green River

Sprecher Brewing Co., already a pioneer and major force in the craft soda world has now added a line of classic Chicago soda brands to its portfolio...


Sprecher Brewing Acquires WBC Brand Portfolio, Plans Craft Soda Strategy

Aiming to expand outside of the Midwest, Wisconsin-based craft brewery Sprecher Brewing Co. has acquired the brand portfolio of regional soda maker WIT Beverage Co. (WBC) for an undisclosed sum...

The Sprecher Brewery Tour Glass.

A guide to Milwaukee-area Black Friday beer releases

Sprecher Brewing The Sprecher taproom in Glendale will be open on Black Friday from 11 a.m. until 9:00 p.m. and there will be several limited edition beers released, including a Bourbon-Barrel Black Bavarian variant (on tap only)...


Brewing Up Sprecher’s Future

Sharad Chadha (’98 MBA), Chief Executive Officer & President of Sprecher Brewing Company, says he is living the American Dream...

A 16oz bottle of Root Beer next to a 7oz glass of root beer on the bar.

Popular Root Beer Brands, Ranked Worst To Best

3. Sprecher: Sprecher Brewing Co. is a Milwaukee, Wisconsin, craft brewery that was born in the 1980s. This brewery makes a variety of beers and sodas including the marvelous Sprecher Root Beer. Even if you have to travel a long distance to get your hands on this soft drink, it's well worth the effort...

WEST ALLIS, WI - JUNE 23:  Aric Almirola, driver of the #20 Rockwell Automation Chevrolet, drives through a turn during the NASCAR Busch Series AT&T 250 at the Milwaukee Mile on June 23, 2007 in West Allis, Wisconsin. Denny Hamlin later replaced Almirola as driver of the #20 car and went on to win the race.  (Photo by Jonathan Daniel/Getty Images)

Revving engines, squealing tires as the "ARCA Menards Series" returns Sunday to The Milwaukee Mile

WEST ALLIS, Wis. (CBS 58) -- Life will get a little more fast-paced on Sunday, Aug. 29, as the "ARCA Menards Series" returns to The Milwaukee Mile, the first time this has happened in more than a dozen years...


Sprecher Brewery hosts drivers ahead of Sunday's Sprecher 150 ARCA race

Sprecher Craft Sodas is sponsoring the ARCA Menards Series race event at The Milwaukee Mile on Sunday, Aug. 29 at 2 p.m. On Friday, the Glendale brewery and soda maker hosted three of the competing drivers...


How to Have an Extremely Sophisticated Weekend in Milwaukee

Milwaukee’s original craft brewery gives some insight on another kind of brew: Sprecher Brewing Company has launched Milwaukee’s neighboring suburb of Glendale as the “Root Beer Capital of the Universe.”...

Free root beer floats and other things to know in Milwaukee food and drink news this week

Root beer floats from Sprecher Brewery and Cedar Crest Ice Cream will be available during the Root Beer Bash Aug. 28 in Glendale’s Richard E. Maslowski Community Park, 2200 W. Bender Road...


Sprecher Craft Soda is my Family's Favorite Drink!

To say my family loves Sprecher is an understatement. We all enjoyed not only drinking their craft soda but ate at Sprecher’s Restaurant and Pub whenever we could. My husband can’t resist buying a four pack whenever he goes to Menard’s...

Deertown rootbeer bottle against a green background.

Sprecher cheers the deer with Deertown Root Beer

Sprecher Brewery is as beloved for its craft soda as for its beer and Sprecher Root Beer is the Glendale-based company's top seller. But now, it's brewed some of its signature recipe root beer to salute the 2021 NBA Champion Milwaukee Bucks...


Free tickets to Sprecher 150 available to those who buy specially marked root beer cases

Sprecher Brewing Company, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today a special promotion providing fans the chance to get a free ticket to the Aug. 29 ARCA Menards Series race at the Milwaukee Mile...

Glendale is planning its fourth annual Root Beer Bash featuring a petting zoo, car show and more

The city of Glendale will celebrate its claim as the “Root Beer Capital of the Universe” when Root Beer Bash kicks off Aug. 28...

A free beer announcement in celebration of our local team's win.

The Bucks just won you free beer

Milwaukee's Sprecher Brewery is also giving away free beer on Wednesday, July 21 in honor of the Bucks' victory. See the tweet below for details...

Oktoberfest & July 4th Celebrations come together at the Annual 'Sprecherfest' in Glendale

GLENDALE (CBS 58)--We can still celebrate America's birthday this holiday weekend with a little German beer...


Sprecherfest returns to Glendale, German culture celebrated

GLENDALE, Wis. - Sprecherfest returned to Glendale for the first time in more than 20 years, the three-day festival concluding Saturday, July 3...

sprecherfest flyer

Sprecherfest Returns to Bavarian Bierhaus for 2021

You won’t have to wait for October to celebrate all things German this year, as Sprecher Brewery announced the return of Sprecherfest to the Bavarian Bierhaus (700 W. Lexington Blvd)...

Macc promo

Fun-filled summer events happening in Glendale

GLENDALE, Wis. (CBS 58) -- The city of Glendale is getting ready for a fun-filled summer! They are rolling out several large-scale events where people can enjoy everything from live music, family shows, outdoor movies, parades, fireworks, a petting zoo, and a first-ever classic car show...

Milwaukee AMT Photo

Sprecher Craft Sodas To Sponsor ARCA Menards Series Race At Milwaukee Mile

Sprecher Brewing Company, Track Enterprises and the Automobile Racing Club of America (ARCA) announced today that Sprecher Craft Sodas will sponsor this year’s ARCA Menards Series race at The Milwaukee Mile...

Milwaukee small business owners adapt to survive the pandemic

CNBC’s Andrea Day revisits three small businesses in Milwaukee more than a year into the pandemic.


The oldest brewery in every state

Milwaukee has been a beer city for centuries thanks to brands like Miller, Pabst, and Schlitz. The craft beer side of Milwaukee, and the rest of Wisconsin, brewing came when Sprecher Brewing Co. opened in 1985...


Sprecher needs more production employees, Molson Coors backs effort to end street violence: Beer Biz MKE

Sprecher Brewing Co. has seen 50-60% growth year-over-year, and that's creating a problem, of sorts. "We are growing very fast, very rapidly. We’re having our growing pains if you will," said Sharad Chadha...


MKE Parks 2021 Traveling Beer Garden schedule announced

MILWAUKEE COUNTY, Wis. - The Traveling Beer Garden season is a go! Milwaukee County Executive David Crowley announced the 2021 schedule in a news conference Monday, April 5...


Celebrate National Beer Day with visit to Sprecher Brewing Company

GLENDALE, Wis. - Wednesday, April 7 is National Beer Day and there’s no better way to celebrate than to be at Milwaukee’s oldest craft brewery. Brian Kramp is learning about the legacy of Sprecher Brewing Company....

Growth drives expansion plans for Sprecher Brewing

Sprecher Brewing Co. Inc. has plans to expand locally after experiencing success with its brand nationally...


Brewed with Fire: Sprecher Root Beer - OnMilwaukee

For many, Milwaukee's Sprecher Brewing is renowned as the first craft brewer in Brew City, but almost since the beginning, Randy Sprecher and his team were making delectable craft root beer, too...

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Deff-initely Milwaukee: Crack open a cold one with Sprecher Brewing's CEO Sharad Chadha - FOX6

He's a grad student from India who fell in love with Milwaukee. Sharad Chadha went all-in when he bought Sprecher Brewing back in January, becoming the President and CEO.

Sprecher Brewing Co. gives away root beer floats - WISN6

The floats were free, but customers were encouraged to give an online donation to Feeding America Eastern Wisconsin.

A 16oz bottle of root beer next to a mug of root beer

Sprecher gives away thousands of root beer floats to set world record - OnMilwaukee

In honor of National Root Beer Float Day, Sprecher Brewery, 701 W. Glendale Ave., hosted The Great Sprecher Root Beer Floatilla on August 6 from noon until 8 p.m. Drive through with us!