Find out more about our latest beer, a session pale ale named after the famous LV57 that once plied Lake Michigan's waters guiding sailors to safety.Get On Board
Pedal to the Park
Pedal to the Park is a family oriented, multi-faceted, entertainment and recreation program designed to enhance the urban lifestyle through exposure to many of Milwaukee’s great entertainment venues.Participate!
Take Me Out to the Ball Game
Purchase one 4 pack of Sprecher Root Beer from any participating retailer through 7/25/19 for a chance to win 2 tickets to a 2019 Milwaukee Brewers home game!Find out how!
Comedy Night 6/21!
Featuring Brett Druck - a straight shot of comedy, mercilessly entertaining audiences with smart and meticulously crafted material. Ages 18+.Tickets!
Try our hand-crafted soda selectionLearn More
was founded in 1985 by Randal Sprecher, formerly a brewing supervisor at Pabst Brewing Company in Milwaukee, Wisconsin. A lot has happened since then.Get The Whole Story