Energy Root Beer

Made with a little kick of caffeine to bring that extra jolt you need whether it is an afternoon treat or a weekend pick me up. Coming Soon!

Maple Root Beer

A natural extension of our Award Winning Fire Brewed Root Beer, this twist on our classic is made with real Wisconsin Maple syrup. Find some in a store near you!

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A juicy light-bodied pale ale with a fruit-forward aroma reminiscent of pear, green grape, and pineapple. Available now!

Gift Shop Pickup

Weathering this storm at home, we all need some Netflix and chill...ed Sprecher! Call in your order to our Giftshop at 414-964-BREW or place an order on our curbside order site and we'll pack up your order and have it ready for you to pickup.

Try our hand-crafted soda selection

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was founded in 1985 by Randal Sprecher, formerly a brewing supervisor at Pabst Brewing Company in Milwaukee, Wisconsin. A lot has happened since then.

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