Sprecher Brewery Tours

Come on a family-friendly tour of Sprecher Brewery and sample our fire-brewed beers and sodas. Learn about our legacy as Milwaukee’s oldest active craft brewery. Adults aged 21+ with valid ID get four 7oz samples of our craft alcoholic beverages, and everybody gets free unlimited soda–plus a commemorative tour cup or glass to take home! Our tour is handicap accessible and there are no stairs on the tour route.

What do I do when I get there?

Check-in at the Sprecher Brewery gift shop to get your tour wristband and wait in our taproom for the start of your tour. While you wait, grab a beer or soda sample to enjoy and take with you on tour. An experienced and friendly tour guide will announce the start of the tour. During the tour, your guide will share our history, explain the craft brewing process in our brewhouse, and show you our bottling line. If you have any questions your guide will be happy to answer them. After the tour, stick around and eat locally sourced snacks, then stock up on your favorite Sprecher products in our gift shop!

Tour Schedule

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