Looking for brewery tours in Milwaukee? Look no further. Come on a family-friendly tour of Sprecher Brewery and sample our fire-brewed beers and sodas. Learn about our legacy as Milwaukee’s original craft brewery. Adults aged 21+ with valid ID get four 7oz samples of our craft alcoholic beverages, and everybody gets free unlimited soda–plus a commemorative tour cup or glass to take home! Our tour is handicap accessible and there are no stairs on the tour route.

What do I do when I get there?

A tour guide speaking on the Sprecher factory floor on one of our famous Milwaukee brewery tours

Check-in at the Sprecher Brewery gift shop to get your tour wristband and wait in our taproom for the start of your tour of Milwaukee’s original craft brewery. While you wait, grab a beer or soda sample to enjoy and take with you on tour. An experienced and friendly tour guide will announce the start of the tour. During the tour, your guide will share our history, explain the craft brewing process in our brewhouse, and show you our bottling line. If you have any questions your guide will be happy to answer them. After the tour, stick around and eat locally sourced snacks, then stock up on your favorite Sprecher products in our gift shop!


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Looking for a Different Tour Experience?

Every Saturday, we offer a reserve tasting that features our premium and limited edition products. This tour is adults only, and includes sampling several pairings of craft beer and artisan cheese in a private room attached to the taproom with a small group. Click here to learn more and book.

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