Privacy Policy

This page contains our Privacy Policy. If you are looking for our Terms of Service, click this link.

This privacy policy applies to all websites and mobile applications linking to or posting this privacy policy and that are operated by Sprecher Brewing Company, LLC, any of its divisions or affiliates (collectively, “Sprecher”, “we” and “us”). Each such website or mobile application is referred to in this privacy policy as a “Site”.

In this privacy policy, we describe Sprecher’s practices for collecting, storing, using, and disclosing the personal (and other) information that we may obtain about you through any of the Sites. By using or accessing any of our Sites, you consent to the collection, storage, use and disclosure practices described in this privacy policy.

ACCESS TO ALCOHOL PRODUCTS AND SITE RESTRICTIONS TO INDIVIDUALS OF LEGAL DRINKING AGE

SOME SPRECHER PRODUCTS AND ADVERTISING IS INTENDED ONLY FOR PERSONS OF LEGAL DRINKING AGE BASED ON THE JURISDICTION WHERE SUCH CONTENT MAY BE ACCESSED OR VIEWED. AGE VERIFICATION PROMPTS ARE LOCATED WITHIN THE SITES THAT REQUIRE VERIFICATION OF YOUR AGE OR DATE OF BIRTH PRIOR TO ENTERING OR INTERACTING.

WE DO NOT KNOWINGLY COLLECT PERSONAL INFORMATION FOR THOSE UNDER THE LEGAL DRINKING AGE FOR THESE SITES OR PRODUCTS. IF YOU ARE UNDER THE LEGAL DRINKING AGE IN YOUR JURISDICTION AND HAVE ENTERED OUR SITE BY PROVIDING A FALSE DATE OF BIRTH, YOU MUST IMMEDIATELY LEAVE THE SITE. IF YOU BELIEVE SOMEONE UNDER THE LEGAL DRINKING AGE HAS PROVIDED US WITH PERSONAL INFORMATION BY OBTAINING ACCESS IN VIOLATION OF THIS PRIVACY POLICY, PLEASE CONTACT US IMMEDIATELY SO THAT WE MAY REMOVE ANY SUCH INFORMATION. 

Minors. Our Sites are not designed to be used by persons under 18 years old (“Minors”). We do not knowingly collect or maintain personal information from Minors through our Sites. If we learn that any unauthorized personal information of a Minor has been collected, we will take appropriate steps to delete such information. If you are a parent or guardian and discover that a Minor in your family has provided any such personal information to us, please contact us and request that we delete such information from our systems.

Information We Collect Through the Sites.

Online Purchases and Other Financial Transactions. When you make a purchase or engage in any other financial transaction on one of our Sites, you will be asked to provide information necessary to facilitate the transaction, such as your credit card or debit card number, associated security code, telephone number, billing address, email address, and shipping address.

Account Registration. In connection with your registration or other interaction online with one of our programs, you may be asked to provide certain personal information, such as your name, email address, billing and mailing address, date of birth or age, and to generate a user name and password.

Sign-Up for Emails, Newsletters or Other Correspondence. If you sign up on one of our Sites to receive email communications, newsletters, or other correspondence from us, you may be asked to provide your name, email address, and/or mailing address, along with other information related to your subscription or correspondence.

Contests, Sweepstakes, and Other Promotions. We may collect information about you when you participate in a promotion that we sponsor, such as a contest or sweepstakes (which we may sponsor alone or co-sponsor with one or more third parties). To participate promotions, you may be asked to provide your name and your email address, mailing address and/or other contact information. For some promotions, we may request other information about you as well. Participation is subject to the official rules of the promotion, this privacy policy and that of any co-sponsor.

Interactive Forums. You and other users may be allowed to post comments and other content on certain portions of our Sites, such as on a discussion board, blog or other interactive forum. We may collect any such information that you or another user posts about you on one of our Sites, including personal information, and it may be available to all who have access to the Site. Please keep this in mind when considering what information to post to our Sites.

Social Networking Activities. Our Sites may include the ability for you and other users to link to one or more social networking platforms (such as Facebook or Twitter). We may receive information about you when you choose to post or otherwise share information about us on any of these platforms. Any such information that you or others post to a such a platform may be accessible by other users of such platform, subject to its terms of service and privacy policy.

Social Sign-In. Our Sites may incorporate functionality enabling you to sign-on using your login information from a social networking platform, in lieu of creating a new login account specifically for the Site. If we incorporate such functionality and you use it to sign into any of our Sites, we may collect information about you from the social networking platform, such as your list of friends, “likes,” and interests, as well as your contact information.

Usage Data. When you use or access any of our Sites, we may collect certain usage data generated by your activities on the Sites, including your purchasing history, pages viewed, number of bytes transferred, hyperlinks clicked, and other actions you take on our Sites. Each of our Sites may also track the URL that you visited before you come to the Site, the URL to which you next go, and your Internet Protocol (IP) address or mobile device identifier.

Location Data. Some of our Sites may collect information about your location, such as the approximate location of your IP address. Unless you provide us with your permission, this location data is collected anonymously in a form that does not personally identify you.

Online Information-Gathering Tools. As with most websites, we use cookies, web beacons, and other online information-gathering tools in connection with our Sites (i.e. “cookies”, “tags”, “pixels”, “clear gifs” or other similar technologies). These tools are intended to make using our Sites easier by, among other things, saving your preferences for you. We may also use cookies to deliver content tailored to your interests. If your browser is set to reject cookies, or if your browser notifies you that you are about to receive a cookie and you reject it, then your use of our Site may not be as efficient as it would be if the cookie were enabled.

Third-Party Integrated Services. We may incorporate third-party ads and other third-party content on our Sites, and integrate other third-party offerings into the Sites, enabling certain such third parties to collect information about you or your online activities across other websites and over time through your use of our Sites. Any information collected through such integrated technologies is collected directly by these third parties for use by such third parties and other authorized parties, subject to the privacy policies of those other parties.

Online Inquiries and Correspondence. When you submit an inquiry or otherwise correspond through one of our Sites, you may be asked to provide your name, email address, and/or other personal information to us.

Retention. We will store your information for as long as is reasonably necessary for the purposes for which it was collected and in some circumstances for longer periods of time when we are required to do so.

How We Use Information Collected Through Our Sites. We may use information about you collected through our Sites for a variety of commercial purposes. Without limitation, we may use such information to: administer and improve our Sites and businesses; promote our products and services to you, as well as the products and services of our affiliates; promote (and enable the promotion of) third-party products and services to you that we think you may find of interest; deliver email communications, newsletters, and other correspondence to which you subscribe; communicate with you about our contests, sweepstakes and other promotions; conduct other marketing activities; communicate with you regarding your account in one of our programs and facilitate the functioning of our programs; and respond to your inquiries and other correspondence, or request that you provide feedback to us.

When Information We Collect Through Our Sites May Be Disclosed to Third Parties. We may disclose to third parties information collected about you through any of our Sites either (i) when we have your permission to do so or (ii) in any of the following situations (without express permission): we may share information within Sprecher or to marketing partners, service vendors or third party promotion partners.

We may disclose the information collected about you to our third-party contractors and partners in connection with their performing services or other activities in support of the Sites and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us.

As noted above, information about you collected by third-party ads, content or technologies integrated with any of our Sites may be disclosed to such third parties. We may disclose the results of aggregated data about you and other users of our Sites without restriction.

We may disclose to one or more third parties the information collected about you as part of a merger, acquisition or other sale or transfer of any of the assets or business of Sprecher and/or of any of our affiliates. Please note that the entity receiving such information in connection with one of these transactions may not comply with all of the terms of this privacy policy.

We may disclose information about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders, subpoenas or other legal process, such as in connection with suspected illegal activity associated with any of the Sites or our business. We reserve the right to release information collected through any of the Sites to law enforcement or other government officials, as we, in our sole discretion, deem necessary or appropriate.

We may also disclose information about you to third parties if needed to enforce any of the terms of use for one of our Sites or other agreements, or any investigation of potential violations thereof; to detect, prevent, or otherwise address fraud, security or technical issues; to protect against harm to any of the Sites; or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection).

Security Measures for Information Collected Through Our Sites. To help protect the privacy of information collected through our Sites, we employ security measures that are intended to be consistent with industry best practices. In addition, we take commercially reasonable steps to store such information with the objective of protecting such data against unauthorized access. Notwithstanding the foregoing, despite our reasonable efforts to protect your personal information, no security measures are perfect or impenetrable. Please be aware that our Sites are operated on software, hardware and networks, any component of which may, from time to time, experience breaches of security or other problems beyond our control and that may compromise the security of information collected about you.

Please also be aware that despite our best intentions and the guidelines outlined in this privacy policy, no data transmission over the Internet or via a Wi-Fi network, or any encryption method, can be guaranteed to be completely secure. You understand that it may be possible for third parties not under Sprecher’s control to intercept or access your personal information transmitted through one of our Sites or via email. Accordingly, although we undertake commercially reasonable steps to protect the security and integrity of all information you provide through our Sites, due to the inherent nature of the Internet, we cannot guarantee that any such information will be absolutely safe from intrusion by others who do not have your authorization. Any such transmission of information about you to Sprecher is at your own risk. If you have reason to believe that your personal information is not secure, please contact us immediately.

How to Correct or Update Information about You Collected Through Our Sites. You may correct or update information collected about you through any of our Sites by contacting us as indicated below, or (if available on a particular Site) by editing your information and preferences on the “My Account” page. You may also unsubscribe to any email subscriptions by following the applicable “unsubscribe” link. We will use commercially reasonable efforts to update our files to reflect your request as promptly as possible.

We may retain original and updated information for reasons such as technical constraints, dispute resolution, compliance with laws, fraud prevention, troubleshooting and enforcement of our terms of use and other agreements. In addition, please note that we cannot update any information about you collected through any of the Sites that has already been disclosed (as permitted under this privacy policy) to a third party.

How We Respond to Do Not Track Signals. At this time, our Sites do not support “Do Not Track” preferences that may be available in your browser for letting websites know that you do not want them collecting certain kinds of information. Specifically, if you turn on the Do Not Track setting on your browser, our Sites are not currently capable of following whatever Do Not Track preferences you set.

Transfer of Data from Outside the United States. If you use any of our Sites from outside of the United States, information that we collect about you through the Site will be transferred to servers inside the United States and maintained indefinitely. By using the Site, you consent to the transfer of data about you into the United States, as well as the processing of such data in the United States.

Privacy Policies of any Linked Websites or Other Parties. This privacy policy only addresses Sprecher’s practices for the personal (and other) information that we may obtain about you through any of the Sites. Please be aware that when you use or access any of the Sites, you may be directed to other websites that are beyond our control, and Sprecher is not responsible for the privacy practices of third parties or the content of linked websites. We would expect most, if not all, of these third parties will collect information about you when you use their offerings. However, Sprecher is not responsible for the privacy practices of third parties, regardless whether they are linked or otherwise connected to our Sites. We encourage you to read the posted privacy policy and terms of use whenever interacting with any third-party website, app, or other offering.

Your California Privacy Rights. From time to time, we may share information collected about you with our affiliates and/or other third parties for their direct marketing purposes.  Under California law, a California resident with whom we have an established relationship has the right to request certain information with respect to the types of personal information that we have shared with third parties for these purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to us as indicated below.

Governing Law. By choosing to visit any of our Sites, you agree that any dispute over privacy or the terms contained in this privacy policy will be governed by the law of the State of Wisconsin without reference to the choice of law or conflicts of law principles thereof, and will be subject to the dispute resolution clause contained in the terms of use applicable to the particular Site. You also agree to abide by any limitation on damages contained in the terms of use applicable to the Site or any other agreement that we have with you.

Changes to this Privacy Policy. We reserve the right to make changes to this privacy policy at any time, with any such changes to be effective prospectively. The use of your information is subject to the privacy policy and terms of use in effect at the time of collection. Please visit this page periodically so that you will be apprised of any such changes. Your continued use of our Sites after any modification to this privacy policy will constitute your acceptance of such modification.

Contact Us.

Sprecher Brewing Company

701 W. Glendale Ave.

Glendale, WI 53209

Phone: (414) 964-7837

Email: beer@sprecherbrewery.com