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Winter Lager is Here! Share on FacebookShare on Facebook

We just released our Winter Lager, an award-winning Munich-style Dunkel and perennial favorite. Get yours at a store near you, or stop in at our Gift Shop. Tis the season!

BIG Fall Sale In Our Gift Shop! Share on FacebookShare on Facebook

Stock up on cases of all Radlers and Hard Sodas. Full cases 50% off thru November 27th.

2016 Whole Cone Hop Series Share on FacebookShare on Facebook

Our 2016 WCHS kicks off with WIPL, Wisconsin Pale Lager made with 600 pounds of fresh, whole cone Wisconsin Cascades that went straight from the bine into the take in a matter of hours. Smooth, delicious and very drinkable, WIPL will soon be available at a number of accounts in the metro Milwaukee area (draft only).

Jingle, Jingle! Share on FacebookShare on Facebook

Santa Claus is coming to Sprecher three times for Soda with Santa. Make your reservations for Holiday Fun including your picture with Santa and a brewery tour. Sunday December 4, 11 & 18. Best holiday souvenir ever! Reservations Required. Call 414-964-2739 to make yours today.

2016 WIPL Release Share on FacebookShare on Facebook

The 1st beer in our 2016 Whole Cone Hop Series -- Wisconsin Pale Lager (WIPL) -- is on tap in WI! Made using Wisconsin Cascades from this year's harvest, WIPL has a crisp profile with grassy, light floral and citrus notes. 5%abv. Great session beer. Story HERE.

State Fair 2012 Share on FacebookShare on Facebook

It's not too early to start thinking about the 2012 Wisconsin State Fair. Sprecher Root Beer is the official Root Beer of the Fair and will be widely available on the grounds, as will our beer. Get more details of our involvement in the fair here as well as details on rebates and other promotions.

2009 Wisconsin State Fair Share on FacebookShare on Facebook

Some 8,000 people saved on admission to the Wisconsin State Fair this year using our Sprecher coupon from this very web site. Thanks to everyone for showing up. Also, check out our Flickr page over the next few days for photos from the fair. Thanks again, and see you next year!

Reserve Tastings Share on FacebookShare on Facebook

In addition to the regular brewery tours we also offer Premium Reserve Tastings. These include a brewery tour, beer & cheese pairings in the Rathskellar featuring limited edition beers. Get more details here.

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