A Vision to #BrewGoodThings: A Letter from the CEO
It’s been two years since a group of local investors purchased Sprecher Brewery. In that time, we’ve built on three decades of heritage as we write the next chapter in this great company. As CEO I’d like to use this opportunity to reflect on what Sprecher means to all of us, and share a preview of what is coming.
A Commitment to Quality
Our unique fire-brewed process using quality ingredients like raw Wisconsin honey means you can taste the Sprecher difference. It’s why we like to say we Brew Good Things. We hear all the time that Sprecher is the BEST! Sprecher Root Beer has been ranked the most delicious root beer in the country by The New York Times and many others. As we continue to grow our variety of craft beverages –– watch for more soon –– know that we won’t rest until every lip gets a Sprecher sip.
A Commitment to Community
We are the fastest-growing craft soda in America, and that translates into real jobs and taking pride in our community. We doubled our workforce, helped employees purchase their first homes and continued our commitment to charitable causes and local events. Watch for our upcoming 9th year of The Traveling Beer Garden that supports Milwaukee County Parks, Sprecher Fest in June and our great root beer float giveaway in August. We sponsor the Milwaukee Mile and the ARCA Menards race series, which brings excitement and fun to so many people. We have built our home in the City of Glendale, the Root Beer Capital of the Universe, and we want everyone we reach throughout the country to know that we are proud of our roots.
A Commitment to the Future
And we are just getting started. We are excited about our new line of sodas including Green River, which is wildly popular in Chicago for Saint Patrick’s Day. We are now in more than 35 states and counting. Our e-commerce offerings are growing and you can expect a new SprecherBrewery.com with a better experience in the coming weeks.
Finally, I want to thank you for your loyal support and for spreading the word about our amazing craft beer and craft soda. We couldn’t do it without you, and we appreciate you.
P.S. We want to be in touch with you, our biggest fans. You can always visit us at Sprecher Brewery for a tour and you are welcome to join our Sprecher Squad to stay connected and get great offers and our latest news: https://bit.ly/sprecher-texts
Sprecher Brewery CEO