Wisconsin State Fair

Sprecher at the Fair

Sprecher Root Beer, The Official Root Beer of the Wisconsin State Fair

Sprecher Brewery is pleased to sponsor the Wisconsin State Fair. The Fair is a great opportunity for people from all over to get a taste of what makes our State so great.

Below you'll find information on promotions we have arranged around the fair, information on where you can find Sprecher products on the grounds, as well as the details of our participation in Discover Wisconsin's day at the fair.

    Sprecher Stands (map here)


  • Sprecher Landing: Sprecher Landing is located on the north end of the grounds on the Grand Avenue close to the midway. We are offering a several of our beers on tap there in addition to Root Beer. A variety of unique foods and snacks will be available at Sprecher Landing as well as various Sprecher apparel and knick-knacks. Here's the complete food and beverage list. To top it off, Sprecher Landing will be hosting live entertainment throughout the fair and here is the line up..
  • Root Beer Everything: Root Beer Everything is located in the middle of the fair grounds, on the corner of Center St. and Badger Ave. The Root Beer Everything stand will be offering Sprecher Root Beer on tap as well as a variety of other items. Also available will be a variety of additional Sprecher merchandise.

    Discover Wisconsin Day, Fri. Aug. 3rd (details here)


  • Grilling with Beer Contest (Noon-3pm): This contest between 8 winning recipes will be conducted in the early afternoon. Winners get great prizes! Judges get and 8-course feast!
  • Root Beer Float Drinking Contest (3:30pm): Win Sprecher prizes if you are both one of those chosen from the crowd to participate, and someone who can really chug a float!
  • Brat Eating Contest (4pm): Ready for a mid-afternoon snack, well move over Abe Froman, this is your chance to be crowned the sausage king of Milwaukee. Enthusiastic participants will be chosen from the audience and given a chance to display their meat eating might. Not for the faint of stomach. Winners have their name engraved on the Sheboygan Brat House trophy, as well as receiving a Sprecher T-shirt.

    Ticket Promotions


  • George Webb restaurant ticket deal:
    • George Webb Buy any Sprecher soda at any George Webb's from July 1st through July 27th and you can enter for a chance to win 2 tickets to the fair. Registration forms are available at the restaurants. Details here.

  • Grocery store ticket offers: Ticket offers available while supplies last!
    • Blain's Farm and FleetMake a $15.00 purchase of Sprecher Gourmet Soda products from any Blain’s Farm & Fleet and receive ONE ticket ($9.00 value) to the 2012 Wisconsin State Fair. Purchase $25.00 of Sprecher Gourmet Soda products from any Blain’s Farm & Fleet and receive TWO tickets ($18.00 value) to the 2012 Wisconsin State Fair. Tickets valid for entrance to the Wisconsins State Fair August 2-12, 2012.Click for details and rebate coupon.
    • WalmartMake a $15.00 purchase of Sprecher Gourmet Soda products from any participating Walmart and receive ONE ticket ($9.00 value) to the 2012 Wisconsin State Fair. Purchase $25.00 of Sprecher Gourmet Soda products from any participating Walmart and receive TWO tickets ($18.00 value) to the 2012 Wisconsin State Fair. Tickets valid for entrance to the Wisconsins State Fair August 2-12, 2012.Click for details and rebate coupon.
    • WalgreensMake a $16.00 purchase of any Sprecher Gourmet Soda Products from any participating Walgreens and receive ONE ticket ($9.00 value) to 2012 Wisconsin State Fair. Purchase $24.00 of Sprecher Gourmet Soda Products from any participating Walgreens and receive TWO tickets ($18.00 value) to the 2012 Wisconsin State Fair, Tickets valid for entrance to the Wisconsins State Fair August 2-12, 2012.Click for details and rebate coupon.