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Stock Up! Gift Shop Closed January 16th Share on FacebookShare on Facebook

Get your growlers filled and other Sprecher goodies this weekend because our Gift Shop is closed Monday, Jan 16th. We'll be here for you all weekend. Tours, taps, tv, cheese, pretzels and friendly banter served with a smile.

Czar & Commando Release Party January 21st Share on FacebookShare on Facebook

After aging 2 years in KY bourbon barrels our brewmaster approved the release of sought after Czar & Commando. Be among the first to try these tasty and ageable brews at our pre-market release party January 21, 11am-3pm.

Happy New Year! Share on FacebookShare on Facebook

We're excited about 2017 and hope you are too. This year we'll introduce a number of new brews and aged favorites including Czar and Commando. Follow us on fb and twitter to get the latest news. Cheers!

Pre-Wrapped Gifts To Go In Our Store! Share on FacebookShare on Facebook

Need that perfect last minute holiday gift? A hostess present? We've got pre-wrapped gifties for the beer and soda lovers in your life. If you don't see it, we'll create what you want. Stop in Mon-Fri, 11am - 6pm. Saturday, 11am-5pm.

Happy Holidays Web Sale! 20% Off All Items Share on FacebookShare on Facebook

Happy Holidays! Now thru 12/31 get 20% off all items in our online store (shipping excluded). Use the PROMO CODE: smartelf. Click HERE.

Winter Lager is Here! Share on FacebookShare on Facebook

We just released our Winter Lager, an award-winning Munich-style Dunkel and perennial favorite. Get yours at a store near you, or stop in at our Gift Shop. Tis the season!

BIG Fall Sale In Our Gift Shop! Share on FacebookShare on Facebook

Stock up on cases of all Radlers and Hard Sodas. Full cases 50% off thru November 27th.

Whole Cone Hop Series: CitraBomb Share on FacebookShare on Facebook

Our 2016-2017 WCHS kicks off with WIPL, Wisconsin Pale Lager made with 600 pounds of fresh, whole cone Wisconsin Cascades. Next up: CitraBomb featuring Simcoe and Mosaic hops.

Jingle, Jingle! Share on FacebookShare on Facebook

Santa Claus is coming to Sprecher three times for Soda with Santa. Make your reservations for Holiday Fun including your picture with Santa and a brewery tour. Sunday December 4, 11 & 18. Best holiday souvenir ever! Reservations Required. Call 414-964-2739 to make yours today.

2016 WIPL Release Share on FacebookShare on Facebook

The 1st beer in our 2016 Whole Cone Hop Series -- Wisconsin Pale Lager (WIPL) -- is on tap in WI! Made using Wisconsin Cascades from this year's harvest, WIPL has a crisp profile with grassy, light floral and citrus notes. 5%abv. Great session beer. Story HERE.

State Fair 2012 Share on FacebookShare on Facebook

It's not too early to start thinking about the 2012 Wisconsin State Fair. Sprecher Root Beer is the official Root Beer of the Fair and will be widely available on the grounds, as will our beer. Get more details of our involvement in the fair here as well as details on rebates and other promotions.

2009 Wisconsin State Fair Share on FacebookShare on Facebook

Some 8,000 people saved on admission to the Wisconsin State Fair this year using our Sprecher coupon from this very web site. Thanks to everyone for showing up. Also, check out our Flickr page over the next few days for photos from the fair. Thanks again, and see you next year!

Reserve Tastings Share on FacebookShare on Facebook

In addition to the regular brewery tours we also offer Premium Reserve Tastings. These include a brewery tour, beer & cheese pairings in the Rathskellar featuring limited edition beers. Get more details here.

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