Oktoberfest beer in stores now!
Sprecher Sponsors MKE Unplugged

Extended Thanksgiving Hours, Tours & SALES! Share on Facebook

Stop into our Gift Shop for all your holiday needs. We're open extended hours 11/21; 11/24 & 11/25, with added family friendly and adults (21+) only tours. Black Friday FLASH SALES. Gotta be here to get the discounts. Reserve your tour online, or call 414-964-2739.

JUST RELEASED! Share on Facebook

Hard cider lovers, try our Cider de Pomme Cranberry Hard Cider (made w/ Wisconsin's official state fruit). Only 80 cal and 8g sugar per bottle. Also out, Perry, a pear wine. Both are refreshingly dry and delicious. Belgian Quad lovers, we just packaged several barrels. Available on tap or in the bottle just for you. Stay tuned for: Touch of Blue Blueberry Lambic.

Holiday Party Season is Coming Fast! Share on Facebook

If you're looking for a memorable office party space that is welcoming and casual, look no further than our brewery. We can accommodate groups large and small. And our staff is second to none. We also offer a personalized gift service and we can create custom labels according to your design. Contact our Gift Shop: 414-964-2739. Michelle can help with events; Lori will help with gifts and labels.

Soda w/ Santa…Reserve Your Spot Today! Share on Facebook

Santa's coming to Sprecher again this year so you can have your keepsake photo taken with Santa and tell him what you want. Plus you get a brewery tour with beer samples (21+) and soda samples for all. Cost for tour: $8 adults; $5 minors. Step to the front of the line if you get your personalized Root Beer greeting featuring your photo with Santa. Only $2/bottle, 12 bottle minimum. Arrive 45 minutes early for your photo. Tour reservations are required. Contact our Gift Shop, 414-964-2739.

DON'T MISS Our Gift Shop BOGO Exclusive Deal! Share on Facebook

Stock up on Hard Cola, Hard Cherry Cola and Malt Duck for 1/2 the price! We will match every 6pack or case you purchase with a FREE one, no limit. These are tasty beverages on their own, in floats or as cocktail mixers.

Premium Reserve Tastings Share on Facebook

Looking for a unique brewery tour? Try our Premium Reserve Tastings which include a brewery tour followed by an intimate artisanal cheese and special beer pairing in the Rathskellar. 21+ only. Get more details here.